TIME CHASE

CONFIDENTIAL · TOM & JERRY FAMILY ENTERTAINMENT CENTER · CONCEPT PROPOSAL

Tom and Jerry racing through a warm historic kitchen and a blue future city

TOM & JERRY · A THREE-ACT TIME-CHASE FEC

THE CHASE NEVER ENDS

COMPANIONSHIP ACROSS TIME

Revisit yesterday’s joy, share the chase today, and carry a new family story into tomorrow.

Begin the time chase
01PastOrigin · 400 m² 02PresentPursuit · 2,800 m² 03FuturePossibility · 800 m²

~4,000 M² REFERENCE STORE

PREMIUM · TICKETED · REPEATABLE

00 · EXECUTIVE RESPONSE

A family destination
powered by pursuit.

Time Chase translates Tom & Jerry’s chase, frenemy spirit and comic exaggeration into a premium, participatory FEC system for China.

A modern family joins Tom and Jerry inside an indoor FEC
The family is the smallest unit that completes the experience.家庭，是共同完成体验的最小单位。Parents rediscover and support. Children choose, explore and create.父母重新发现并提供支持，孩子选择、探索并创造。
THE IDEA

One continuous chase.
Three emotional acts.

Past builds recognition. Present creates physical and social play. Future turns choices into reasons to return.

PRIMARY AUDIENCE

Families first

Children lead discovery; parents enable, witness and rejoin. Fans, couples and groups remain secondary routes.

BUSINESS ROLE

Ticket + layered spend

Core admission connects to themed F&B, retail, paid upgrades, party bookings and repeat-visit mechanics.

~4,000M² reference store
~US$5MTotal investment baseline
5 yearsSeveral-dozen-location ambition
T1 / T2Primary mall focus

HOW TO PLAY · FAMILY DEFAULT

Choose → chase → regroup → carry it forward.

Every major space answers four questions: what does the family do, where is the character conflict, what feedback appears, and what pulls them onward?

Enter the three-act story
  1. 01
    Choose a sideCat, Mouse, or family alliance
  2. 02
    Collect chase signalsPhysical tasks create visible progress
  3. 03
    Regroup at social nodesF&B, party and spectator moments
  4. 04
    Unlock the next storyQuest, collectible and seasonal return
Parents and child enter a Tom and Jerry time portal
01

One chase.Two childhoods.

同一场追逐，两代人的童年。

Parents meet the characters who grew up with them. Children meet a new adventure happening now.

父母认识的，是陪伴自己长大的汤姆和杰瑞；孩子遇见的，是一场正在发生的新冒险。

Family, Tom and Jerry share a playful indoor memory
02

Different roles.One memory.

不同的角色，共同的记忆。

Parents narrate and collaborate; children explore, lead and create.

父母讲述与协作，孩子探索、领队并创造。

Family joins a Tom and Jerry indoor mission
03

Join the chase.Do not watch it.

加入追逐，而不是旁观故事。

Choose a side, accept a mission, earn a mark, unlock the next time gate.

选择阵营、接受任务、获得印记、解锁下一道时空门。

Family travels through past present and future with Tom and Jerry
04

Parents lead.Family travels together.Children lead tomorrow.

父母带路，亲子同行，孩子领航。

The family role changes across the three acts, so every generation owns part of the story.

家庭角色随三幕变化，让每一代人都拥有故事的一部分。

01 · TIME GALLERY

Three doors.
One chase.

Select an act to enter its Hall directly. Each portal uses a different supplied concept visual.

Warm Tom and Jerry themed entrance concept 01 ORIGIN · 400 M²Past HallThe chase begins as memory. Family party room concept with Jerry performance 02 PURSUIT · 2,800 M²Present HallThe chase becomes physical. Future science exploration lab concept 03 POSSIBILITY · 800 M²Future HallThe chase changes next time.

02 · INTERACTIVE MASTERPLAN

The supplied plan,
made navigable.

~4,000 m²Indicative zoning · geometry retained

The original plan remains the spatial source of truth. Hotspots are a navigational overlay; capacity, dimensions, egress and code compliance require validation.