TIME CHASE

CONFIDENTIAL · RFP-STAGE DIRECTIONAL PROPOSAL · NOT FULL CONCEPT DESIGN

Tom and Jerry racing through a warm historic kitchen and a blue future city

TOM & JERRY · A THREE-ACT TIME-CHASE FEC

CHASE TOMORROW

ACROSS EIGHT DECADES

Revisit yesterday’s mischief, play inside today’s chase, and carry a new family story into tomorrow.

Begin the time chase
01PastOrigin · 400 m² 02PresentPursuit · 2,800 m² 03FuturePossibility · 800 m²

~4,000 M² REFERENCE STORE

PREMIUM · TICKETED · REPEATABLE

00 · EXECUTIVE RESPONSE

A family destination
powered by pursuit.

Time Chase translates Tom & Jerry’s chase, frenemy spirit and comic exaggeration into a premium, participatory FEC system for China.

THE IDEA

One continuous chase.
Three emotional acts.

Past builds recognition. Present creates physical and social play. Future turns choices into reasons to return.

PRIMARY AUDIENCE

Families first

Children lead discovery; parents enable, witness and rejoin. Fans, couples and groups remain secondary routes.

BUSINESS ROLE

Ticket + layered spend

Core admission connects to themed F&B, retail, paid upgrades, party bookings and repeat-visit mechanics.

~4,000M² reference store
~US$5MTotal investment baseline
5 yearsSeveral-dozen-location ambition
T1 / T2Primary mall focus

HOW TO PLAY · FAMILY DEFAULT

Choose → chase → regroup → carry it forward.

Every major space answers four questions: what does the family do, where is the character conflict, what feedback appears, and what pulls them onward?

Enter the three-act story
  1. 01
    Choose a sideCat, Mouse, or family alliance
  2. 02
    Collect chase signalsPhysical tasks create visible progress
  3. 03
    Regroup at social nodesF&B, party and spectator moments
  4. 04
    Unlock the next storyQuest, collectible and seasonal return

01 · TIME GALLERY

Three doors.
One chase.

Select an act to enter its Hall directly. Each portal uses a different supplied concept visual.

Warm Tom and Jerry themed entrance concept 01 ORIGIN · 400 M²Past HallThe chase begins as memory. Family party room concept with Jerry performance 02 PURSUIT · 2,800 M²Present HallThe chase becomes physical. Future science exploration lab concept 03 POSSIBILITY · 800 M²Future HallThe chase changes next time.

02 · INTERACTIVE MASTERPLAN

The supplied plan,
made navigable.

~4,000 m²Indicative zoning · geometry retained

The original plan remains the spatial source of truth. Hotspots are a navigational overlay; capacity, dimensions, egress and code compliance require validation.

03 · DELIVERY MODEL

Four gates from position
to opening support.

The structure below answers the RFP service scope. Named team allocation, detailed programme, fees and verified credentials remain controlled release inputs.

01POSITIONING

Align the promise

Audience, market, business model and experience brief.

Gate: approved strategic brief
02CONCEPT DESIGN

Build the world

Narrative, zoning, hero experiences and design language.

Gate: WBD concept approval
03SCHEMATIC / DETAILED

Resolve the system

Technical coordination, vendor packages and operating detail.

Gate: coordinated design release
04CONSTRUCTION SUPERVISION

Protect the intent

Reviews, samples, site observation and opening readiness support.

Gate: completion and handover

RFP BASELINE

~US$5M / storeScope allocation to be approved; no invented split shown.

SUBMISSION

31 AUG 2026Subject to WBD change; separate Instructions review remains a gate.

RELEASE BLOCKERS

Team · fees · rightsReal CVs, allocation, pricing and transferability review required.